Joe Price is co-founder of In Forests And Lands, wilderness skills instructor, product developer, writer, outdoor brand ambassador, and one of the most respected voices in the bushcraft and survival community.

Joe has spent years teaching wilderness living and survival skills across the UK and internationally, helping people build confidence, knowledge, and a deeper connection with the natural world.

This partnership is built on shared values. A love of the outdoors, a respect for traditional skills, and an appreciation for well-made gear that performs season after season.

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