Being a New Forest Clothing Ambassador is about representing the enduring character of the British countryside and the people who spend their time within it.

Our ambassadors are walkers, dog owners, riders, beaters, watchers of weather, and lovers of early starts. They value well-made clothing that performs quietly in the background, whether that’s on a long hike across the Forest, a steady day in the field, or a familiar dog walk along leaf-covered tracks.

As an ambassador, you reflect a respect for English heritage and country sports. From walking and shooting to riding and exploring historic landscapes, our ambassadors understand the importance of tradition, responsibility, and care for the land. They wear New Forest Clothing as part of everyday outdoor life. Practical, durable, and timeless, never loud or overworked.