Journal

Meet the Creators - Maximillian Rose
  • by Benji Anker

Meet the Creators - Maximillian Rose

For the next instalment of our Meet the Creators series, we’re heading home to the New Forest to meet Maximillian Rose. Born, raised, and still living on the south coast, Max’s connection to the Forest runs deep. It’s shaped his work,...

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Bushbuck: New Zealand’s Frontier Engineering for the Modern Explorer
  • by Benji Anker

Bushbuck: New Zealand’s Frontier Engineering for the Modern Explorer

In the vast and untamed wilderness of New Zealand, where roaring winds meet jagged peaks and glacial rain lashes down, Bushbuck was born. This isn’t just outdoor gear — it’s engineered armour for those who thrive where the wild bites...

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Jessica with long gray hair leans against a tree on shoot day in the field
  • by Benji Anker

Meet the Creators - Jessica In The Field

For the next chapter in our Meet the Creators series, we’re delighted to introduce Jessica, better known as jessicainthefield. Based in Nottinghamshire and originally from rural Pembrokeshire, Jessica’s story is one shaped by service, skill, and a lifelong pull towards the...

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Grubs boots: black wellingtons in muddy water, countryside staple
  • by Benji Anker

Grub’s: Next-Generation Wellies for All Terrain Comfort

Wellington boots have long been a countryside staple — but Grub’s has taken this traditional form and pushed it into the modern era. With technical fabrics, advanced insulation, and serious grip underfoot, Grub’s footwear offers year-round performance in the wettest,...

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Shooting couple in antique wax jackets and green wellies on gravel path
  • by Benji Anker

Meet the Creators - The Shooting Couple

For the fifth instalment of our Meet the Creators series, we’re doing something a little different and catching up with Tom and Kelly, the Norfolk-based duo behind The Shooting Couple. Between them, they’re a powerhouse of personality, energy, and countryside...

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Man in brown tweed jacket and red tie, iconic Härkila outdoor gear for seasoned stalkers
  • by Benji Anker

Härkila - Iconic Outdoor Gear Born in the Nordic Wilderness

When performance isn’t up for debate, when the rain needles sideways, the ground fights back, and quiet becomes your closest ally, seasoned stalkers, keepers, and outdoor pros reach for Härkila. The Scandinavian heavyweight has long been the go-to across Europe....

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Three folks in rugged forest clothing stand in dim woods for Black Friday.
  • by Benji Anker

Black Friday at New Forest Clothing

Black Friday has rolled in like a crisp forest breeze and the timing could not be better. Whether you are gearing up for a winter ramble, plotting a windswept coast walk or simply refreshing your everyday kit, this is the...

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Classic brown leather duffle bag from Norfolk Countryman country content.
  • by Benji Anker

Meet the Creators - The Norfolk Countryman

For the fifth instalment of our Meet the Creators series, we’re heading to Norfolk to meet Jamie Harcourt, better known online as The Norfolk Countryman. A proud veteran, full-time security professional, and passionate outdoorsman, Jamie perfectly embodies the balance between...

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Swazi smock trusted by professional hunters: camo jacket with hood
  • by Benji Anker

Swazi: Hardcore Gear from the Land of the Long White Cloud

If you’ve ever heard whispers about a fleece that can outlast a storm, or a smock trusted by professional hunters in the Southern Alps — chances are, they were talking about Swazi. Designed and tested in New Zealand, Swazi kit...

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