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Journal

Morgan Alexander in plaid shirt, black tie, vest for country clay shooting
  • by Benji Anker

Meet the Creators - Morgan Alexander

For the third instalment of our Meet the Creators series, we caught up with Morgan Alexander — a countryside enthusiast with a techy twist. Based in rural Gloucestershire, Morgan perfectly balances life as a cybersecurity analyst with his passion for the...

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Black Redback boots with soft toe, red stitching and side pocket
  • by Benji Anker

The Rise of the Redback Boot in the UK Countryside

In recent seasons, you’ll have spotted a quietly persistent trend across fields, tracks, hedgerows and even beer gardens of Britain’s rural heartlands: tattersall shirts, fleece gilets, rugby shorts (yes – rugby shorts are back) and brushed‑waterproof smocks. Among these, the...

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Five adults and four dogs enjoying nature on a fallen tree trunk in New Forest for country content
  • by Benji Anker

Into Autumn - NewForest AW25 Photoshoot with Country Content

There are moments when everything aligns just right - our new collection, a creative vision, a gorgeous setting, and a wonderful team behind the lens. That’s exactly what happened at our Autumn/Winter photoshoot this year. We joined forces once again...

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Sequence of opinel folding knives with simple wooden handles at different open stages
  • by Benji Anker

Opinel: A Blade Born in the Alps, Beloved Worldwide

Few objects are as instantly recognisable — or as quietly iconic — as the Opinel folding knife. With its simple wooden handle, curved blade, and signature locking ring, the Opinel has carved out a place in the pockets and hands...

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Man and dog enjoying forest with härkila collection today for outdoor forest clothing
  • by Benji Anker

Härkila – 40 Years of Scandinavian Hunting Heritage Crafted for the wild

Since 1985, Härkila has been creating hunting clothing designed to withstand the toughest conditions. Born in Sweden and shaped by the demands of real hunters, every piece in their collection is built with functionality, durability, and comfort at its heart....

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Two men in hunting attire with a dog in a forest for glorious twelfth country sport
  • by Benji Anker

The Glorious Twelfth is Here: Which New Forest Range is Perfect for You?

The Glorious Twelfth: A Proud Country Tradition The Glorious Twelfth (12th August) is one of the most iconic dates in the British sporting calendar. It marks the official opening of the red grouse shooting season in England, Wales, Northern Ireland,...

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Close-up of black country clothing fabric with Carhartt white and gold label for forest clothing
  • by Benji Anker

Icons of Country Clothing: Carhartt - American Workwear with Global Grit

Few names in workwear carry the same weight as Carhartt. Born in the machine age of 19th-century America and worn across farms, factories, fields and forests ever since, Carhartt has earned legendary status among those who put durability first. And...

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Two people in hunting attire walking through a forest in marsh jackets for ladies marsh style
  • by Benji Anker

A Day in the Marsh with Country Content

There are moments when everything comes together — the right product, the right team, and the perfect countryside setting. That’s exactly what happened with the launch of our latest in-house design: the New Forest Marsh Jacket. These jackets represent everything...

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Dark gray knit beanie with fluffy pom-pom and brown patch for forest clothing fans
  • by Benji Anker

Be Part of our AW25 Photoshoot with Country Content UK

We’re excited to announce that applications are now open for our upcoming Autumn/Winter 2025 photoshoot, and we want you to be part of it! We’ve once again teamed up with Country Content UK to bring the New Forest Clothing story...

Read moreabout Be Part of our AW25 Photoshoot with Country Content UK