For the next instalment of our Meet the Creators series, we’re heading home to the New Forest to meet Maximillian Rose. Born, raised, and still living on the south coast, Max’s connection to the Forest runs deep. It’s shaped his work, his values, and his outlook on life from the very beginning.
At just 25, Max already balances multiple rural roles with ease. He runs an independent Land Rover specialist business, taken over from his father, alongside managing farm life and continuing his work within land-based industries. With a background in agricultural engineering and years spent travelling the world as a marine fuel injection engineer, his experience stretches far beyond the Forest gates. Yet it’s the pull of home, the land, and a hands-on way of life that always brings him back.
From early mornings checking sheep and fences to long days spent problem-solving in the workshop, Max’s routine is built around hard work, responsibility, and time outdoors. Working with Country Content felt natural from the outset. A shared appreciation for real countryside stories, genuine connections, and days that are as much about the people as the end result.
Q. Could you tell us a little about yourself, what you do, and where you’re based??
A. I am 25 years old and currently living in the New Forest on the south coast of England, where I have spent my entire life. Growing up in the forest has played a huge role in shaping who I am today and sparked my interest in the rural and land-based industries from a young age.
I run New Forest Services - an independent Land Rover specialist business, which I took over from my father a couple of years ago. Working alongside him for many years gave me a strong foundation of practical knowledge, mechanical skills, and an understanding of running a small business. Alongside this, I studied and qualified as an agricultural engineer, which allowed me to further develop my technical skills and understanding of machinery used within farming and rural environments.
I began my professional career working at my local John Deere dealership, where I gained valuable experience working with modern agricultural machinery and supporting customers in a fast-paced, professional setting. I then progressed my career into the marine industry as a fuel injection engineer and travelled around the world for 4-5 years rebuilding engines on vessels, wherever the job was in whatever corner of the globe onshore or offshore, we would go! I certainly ‘crossed the cattlegrid’ and left the forest with this role!
Outside of work, I spend a lot of my time outdoors, making the most of the countryside that surrounds me and maintaining a strong connection to the land.
Q. What does a typical day in your life look like? From first brew to last light.
A. A typical day for me starts early. I usually wake up around 6:30am, although often it ends up being closer to 7am after hitting the snooze button a few times. One of the first things I do is make myself a brew and get ready for the day ahead.
I don’t feel properly awake until I’ve had a shower, which helps me reset and prepare mentally and physically for the day. Before heading off to work, I step outside and head down to the farm to check on the sheep and ensure all boundaries are up and are being fully effective. This is a routine I really value, as it gives me a quiet moment outdoors before the day gets busy and allows me to get into a good mindset before the hectic day starts, this if of course only if I don’t find any sheep that have become magicians and have escaped that morning!
Once that’s done, I head into work where the day is usually varied and hands-on, dealing with mechanical jobs, problem-solving, and customer relations. No two days are ever quite the same, which is something I really enjoy. My days are often long, and I tend to work until last light or later, depending on what needs doing. By the end of the day, although I’m usually tired, there’s a real sense of satisfaction in knowing I’ve been productive and managed to get all what I needed to done.
Q. What draws you to the country lifestyle? What is it about rural life that keeps pulling you back outdoors?
A. The rural lifestyle is all I have ever known, and I feel extremely fortunate to have grown up in the area that I have. Living in the New Forest has given me a deep appreciation for the countryside and the way of life that comes with it. Being surrounded by nature from a young age has shaped my values and outlook, and it’s something I don’t think I could ever give up.
The slower pace of life in the countryside is something I really value. Although the days can be physically demanding, there is a sense of balance that comes from working outdoors and being close to nature. Rural life has a way of grounding you and reminding you of what really matters, especially in a world that often feels rushed and disconnected.
Being outside, whether for work or in my own time, allows me to clear my head and feel more connected to my surroundings. The countryside brings a sense of calm, perspective, and reality, and it constantly draws me back outdoors. It reinforces the importance of hard work, responsibility, and respect for the land, all of which are values I carry with me every day.
Q. What’s your favourite countryside activity? If you had a free afternoon, how would you spend it?
A. My favourite countryside activity is hacking out through the forest, especially during the summer months. Going out on an evening after work really helps me unwind after a busy day on the farm and gives me time to relax and enjoy the surroundings. I also really enjoy shooting clays down at my farm. Over the summer I purchased a couple of manual spring traps, and I like spending a few hours sending clays overhead, as it’s both enjoyable and rewarding. Overall, these activities allow me to switch off, stay active, and make the most of rural life.
Q. What’s one countryside ritual you couldn’t imagine giving up? Morning walks, feeding animals, lighting the stove…
A. I really couldn’t imagine giving up anything really, living in the countryside and having been brought up in this environment is a way of life of which this is something I really couldn’t be without. I think even them annoying jobs or problems you have to overcome such as, sheep escaping or fences being down, yes don’t get me wrong in that moment of time you’re using every word under the sun however the good with the bad, the rough with the smooth is really what makes living in the countryside so special, yes they’re bad days however them bad days are never quite as negative because your surroundings make up for it.
Q. What does a good day outdoors give you that nothing else can?
A. A good day outdoors gives me clarity and helps me find breathing room from everyday life, whether that’s enjoying an activity, carrying out a job, or simply just being present with the countryside.
Q. How did you first cross paths with Country Content, and what made it click?
A. I first came across Country Content through social media around three years ago, I saw an advert regarding a content day for a clothing brand, and since then have had some very memorable, amazing experiences and made lots of friends of which who now play a big part in my life.
The whole process always felt very welcoming and they did their best to make you feel comfortable in front of a camera and videographer. I felt like every content day became such a friendly space to meet and connect with like minded individuals who all share the same passion for the countryside.
Q. What has been your favourite part of the shoot day experience with Country Content?
A. I really enjoy the whole process of a shoot day and its been so nice to see how over the years each day has evolved and is attracting more creators to get involved. Meeting new people from different areas of the country, different backgrounds but essentially all sharing the same passion for the country life.
The most stand out moment for me would have to be a shoot back in 2023, If I remember correctly, we were in Shropshire and were capturing a full autumn/winter range but the time of the year was July! In the heights of summer, i am certain there was a heatwave for most parts of England that day. I recall being in a three-piece tweed suit for one of the final scenes of the day for around 3 hours trying my very best not to look like a sweaty hot mess for the videographer. Nevertheless, the day was amazing and once again met some amazing like minded people of which I now call close friends.
Q. What’s been your funniest or most unexpected moment on a shoot day?
A. I would probably have to go back to my first shoot I did with Country Content. I quite nervous as I didn’t know anyone however very quickly got to know the other creators on the day. One of the first scenes we did was inspired by a ‘lumberjack’ kind of idea, so a few of progressed to grab and axe and start chopping some wood however Charlie (@charlie_in_the_country) missed the log and narrowly missed his foot with the axe. Safe to say that was a close call and a moment luckily we have all been able to laugh about since.
Q. Which New Forest Clothing pieces have been your favourites to wear on a shoot day, and why did they work so well?
A. The New Forest Heated Fleece Gilet would be my go to from a shoot day! I feel like this item goes with many products as you can almost fit it into any country style therefore makes the heated fleece gilet rather versatile. The shoot day for this season collection was also freezing therefore the gilet with the heating element was well suited for the day with such weather conditions.
Q. And which New Forest Clothing piece has been your favourite all round?
A. This is a really tricky question to answer as there are so many NFC products that I love and wear so often however, the one that stands out to me would probably have to be my Maverick Waterproof Tweed Breeks. On a shoot day you want to be warm and keeping with the traditions of English game etiquette and I feel from the occasions I have been a gun on a shoot day, this product never fails to let me down. Very reasonably priced in comparison to other brands offering a similar item and overall delivering the comfort you expect, the only bit I would change is that they make me a better shot! But we cant have it all.
Q. Out of your wardrobe, are there any “must-have” pieces you always wear on a day-to-day? What would you reach for first if you had to pack light?
A. Without doubt my gilet. I have a branded gilet for my business and I literally live in this every day. As I have said, they go with every outfit, looks smart and presentable and most importantly keeps me warm in the winter months. In the summer for work i wear the New Forest Trail Shorts every day! Genuinely love this product, they look great but also very practical with the amount of pockets and a good length. I also have an array of CountryMoos socks which whether its Defenders, tractors of spaniels, I always seem to have a pair of these on every day.
Quick Fire – No Overthinking!
Q. Tea or Coffee to fuel the day
A. Tea
Q. Countryside Companion? Dogs or Horses
A. Dogs
Q. Summer Sunsets or Frosty Mornings
A. Summer Sunsets
Q. Muddy wellies or polished leather boots?
A. Muddy wellies
Q. Planned route or follow the trail?
A. Follow the Trail
Q. Solo wander or shared adventure?
A. Shared adventure
Q. What’s next? What projects, places, or plans are on your horizon this year?
A. My brain seems to work at a million miles an hour. Therefore, sometimes it can be quite overwhelming, and I need to just stop for a minute and take a breather. The Land Rover business this year, I will be looking at expanding in the area, potentially to another location. However, these are early conversations and ideas. We have a great customer base locally in the Forest, but also in the southern region. Therefore, I would like to continue to strengthen this side of the business.
With the farm, I have lots of ideas. However, I need to ascertain which ones are realistically and financially achievable within the next few years. All through the agricultural sector, diversification is a necessity to many. I am fortunate enough to have good friends around me who are offering well received advice and knowledge on how this can be applied to my farm. The sheep and sileage, on the scale of which I am doing it, just doesn’t offer a stable revenue. However, it is something I have a real passion for and will continue with for hopefully many years to come as a side offering for the farm.
I have said to myself for the last few years that I would like to try and ‘live life’ a little more and not get too sucked into work all the time. However, each year passes and I reflect, and all I seem to do is not much other than play with Land Rovers and try to keep both businesses going in a sustainable direction. I find myself, more often than not, on this mindset of work hard and benefit from the rewards later down the line. But also, I skim read over my outlook of life, of which is, ‘You work to live. You don’t live to work.’ Over the years, my view of this has changed, as I gratefully accept my work is my life. It is a way of life that I wouldn’t change for the world. As I have briefly covered already, this all comes under the umbrella of a countryside lifestyle. A few sunny holidays thrown in along the way, I certainly wouldn’t object against though
Q. Where can people find you online and keep up with your work?
A. I am going to try and push a little more social media content this year, I have recently purchased some microphones that I need to work out how to use so all going well lots of content coming this year.
My Instagram is Maximillian_Rose_
My tiktok account is Maxi_millian21
The business page on Instagram is New Forest Land Rover
Maximillian's Gallery
Maximillian represents the next generation of countryside custodians. Practical, driven, and deeply rooted in place. His life is shaped by early starts, muddy wellies, and the quiet satisfaction that comes from a productive day outdoors. Whether hacking through the Forest, shooting clays at the farm, or clocking up hours in tweed on a summer shoot day that feels more like mid-July than midwinter, he approaches everything with humour and humility.
His favourite New Forest Clothing pieces reflect exactly that. Reliable, versatile, and made to work hard. From the heated fleece gilet that rarely leaves his side, to the Maverick waterproof tweed breeks that deliver comfort, tradition, and performance when it matters most. Clothing designed for people who live the countryside, not just visit it.
You can follow Max’s journey over on Instagram at @Maximillian_Rose_ where work, land, and life in the Forest all come together.
If you’re inspired by their story and would love to experience a Country Content Shoot Day yourself, keep an eye on Country Content on Instagram. They regularly share opportunities to apply for upcoming shoots — the perfect way to get involved, meet like-minded people, and be part of something creative and memorable.
Stay tuned for the next instalment, where we’ll be introducing another fantastic creator from the Country Content community.
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