Journal

Classic brown leather duffle bag from Norfolk Countryman country content.
  • by Benji Anker

Meet the Creators - The Norfolk Countryman

For the fifth instalment of our Meet the Creators series, we’re heading to Norfolk to meet Jamie Harcourt, better known online as The Norfolk Countryman. A proud veteran, full-time security professional, and passionate outdoorsman, Jamie perfectly embodies the balance between...

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Swazi smock trusted by professional hunters: camo jacket with hood
  • by Benji Anker

Swazi: Hardcore Gear from the Land of the Long White Cloud

If you’ve ever heard whispers about a fleece that can outlast a storm, or a smock trusted by professional hunters in the Southern Alps — chances are, they were talking about Swazi. Designed and tested in New Zealand, Swazi kit...

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Morgan Alexander in plaid shirt, black tie, vest for country clay shooting
  • by Benji Anker

Meet the Creators - Morgan Alexander

For the third instalment of our Meet the Creators series, we caught up with Morgan Alexander — a countryside enthusiast with a techy twist. Based in rural Gloucestershire, Morgan perfectly balances life as a cybersecurity analyst with his passion for the...

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Black Redback boots with soft toe, red stitching and side pocket
  • by Benji Anker

The Rise of the Redback Boot in the UK Countryside

In recent seasons, you’ll have spotted a quietly persistent trend across fields, tracks, hedgerows and even beer gardens of Britain’s rural heartlands: tattersall shirts, fleece gilets, rugby shorts (yes – rugby shorts are back) and brushed‑waterproof smocks. Among these, the...

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Alix Jade’s brown woven straw hat from sustainable country content brand
  • by Benji Anker

Meet the Creators - Alix Jade Selby

For the second feature in our Meet the Creators series, we’re excited to introduce Alix Jade Selby — a passionate country and fieldsports content creator with a life that’s as busy as it is inspiring. Splitting her time between clay...

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Five adults and four dogs enjoying nature on a fallen tree trunk in New Forest for country content
  • by Benji Anker

Into Autumn - NewForest AW25 Photoshoot with Country Content

There are moments when everything aligns just right - our new collection, a creative vision, a gorgeous setting, and a wonderful team behind the lens. That’s exactly what happened at our Autumn/Winter photoshoot this year. We joined forces once again...

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Sequence of opinel folding knives with simple wooden handles at different open stages
  • by Benji Anker

Opinel: A Blade Born in the Alps, Beloved Worldwide

Few objects are as instantly recognisable — or as quietly iconic — as the Opinel folding knife. With its simple wooden handle, curved blade, and signature locking ring, the Opinel has carved out a place in the pockets and hands...

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Farmer feeding calves in field with WhiteRoseShooting country content and forest clothing
  • by Benji Anker

Meet the Creators - WhiteRoseShooting

Welcome to the very first feature in our brand-new Creator Spotlight series here at New Forest Clothing. To kick things off, we’re excited to introduce Martyn Hibbert of WhiteRoseShooting.

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Man and dog enjoying forest with härkila collection today for outdoor forest clothing
  • by Benji Anker

Härkila – 40 Years of Scandinavian Hunting Heritage Crafted for the wild

Since 1985, Härkila has been creating hunting clothing designed to withstand the toughest conditions. Born in Sweden and shaped by the demands of real hunters, every piece in their collection is built with functionality, durability, and comfort at its heart....

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