Journal

July 10, 2026
by Benji Anker

Seeland: Scandinavian Precision for the British Countryside

When it comes to reliable, thoughtfully engineered country clothing, Seeland stands tall. Born in Denmark, this respected brand has quietly built a reputation across Europe for producing high-performance outdoor wear at refreshingly accessible prices. Whether you’re out on a shoot,...

June 25, 2026
by Benji Anker

Icons of Country Clothing: Keela - Kit for Serious Conditions

When the weather turns against you and the terrain gets rough, Keela steps up. Proudly based in Scotland, Keela has been designing high-performance outdoor clothing for over 40 years - trusted by mountain rescue teams, military personnel, emergency services, and...

June 18, 2026
by New Forest Clothing

Country Fleeces Built for Real Life

Meet the Knightwood range a cohesive family of country fleeces, gilets, and accessories named after the ancient Knightwood Oak in the New Forest. Built from 280–300gsm fleece in a palette of colours made for the countryside.

June 1, 2026
by Benji Anker

In Forests And Lands X New Forest Trail Range

When it comes to outdoor clothing, few people are better placed to judge performance than Joe Price, co-founder of In Forests And Lands. As a wilderness skills instructor, bushcraft educator, product developer, writer, and outdoor brand ambassador, Joe spends countless...

May 22, 2026
by Benji Anker

Swanndri: New Zealand Wool, Built for the Wild

Swanndri was founded in 1913 by William Broome, a tailor who knew that what the rural community needed wasn’t fashion — it was protection from the elements. His original woollen bush shirt was made with one goal: to keep people...

May 18, 2026
by Benji Anker

Exploring the Marsh with James

It's the jacket taking 2026 by storm. Ahead of the launch of two brand-new colours in the New Forest Marsh Jacket, our co-Director James headed out to one of our favourite spots in the heart of the New Forest to...

May 13, 2026
by Benji Anker

Meet the Creators - Lauren Jee

For this instalment of our Meet the Creators series, we’re catching up with Lauren Jee. A natural in the countryside, whose life blends animals, outdoor living, and a quietly hands-on approach to everything she does. Based in Oxfordshire, Lauren’s days...

May 6, 2026
by Benji Anker

Keyboard to Kindling - A Weekend in the Woods with Wildway

A few weeks back, we shared the news of our new partnership with Wildway Bushcraft. For this blog post, I took things a step further. Laptop off. Bag packed. I swapped the office for open air, and signed up for...

May 1, 2026
by Benji Anker

Meet the Creators - Ashley Gallagher

For this instalment of our Meet the Creators series, we’re heading to Oxfordshire to meet Ashley Gallagher. A hands-on countryman whose life revolves around farming, fabrication, and, above all, working dogs. Raised on the edge of farm life but never...

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