Didriksons: Weatherproofing the World Since 1913

In the windswept fishing villages of Sweden’s western coast, a husband and wife set out to solve a simple but essential problem: how to keep people dry. Over a century later, Didriksons has become one of Scandinavia’s most trusted outerwear brands, with a reputation for building weatherproof garments that shrug off the worst of the elements — with style and sensibility in equal measure.

From Fishermen to Families
Founded in 1913 by Julius and Hanna Didrikson in the port town of Grundsund, the company’s earliest customers were coastal workers and fishermen whose lives depended on staying warm and dry at sea. By focusing on waterproof materials and practical designs, Didriksons quickly earned a loyal following.

While their roots lie in workwear, the brand has evolved to embrace everyday weather protection — from school runs to dog walks, camping holidays to coastal hikes. The core promise remains the same: stay dry, stay comfortable, stay outside.

Function First — Always
Didriksons is known for combining high performance with clean Scandinavian design. Their jackets and coats often look simple, but every detail serves a purpose. Some key features include:

• STORMsystem™ waterproofing – Fully taped seams, windproof fabrics, and high hydrostatic ratings for true weather protection
• Adjustable hoods, cuffs, and waists – For a secure fit that keeps out the elements
• Eco-conscious fabrics – Including recycled polyester, PFC-free finishes, and garments designed for longevity

Didriksons don’t aim to be technical mountaineering kit — instead, they excel in everyday weatherproofing for real people. Think weekend walks, muddy fields, sea breezes and soggy festivals.

Standout Styles: Designed for the Elements
Some of the most popular pieces in the Didriksons range include:

The Frida Jacket – Sleek, breathable and perfect for changeable British weather

The Erika Coat – Combining warmth, waterproofing and elegant design in one stylish package

Drew Parka (Men’s) – A long-length winter coat offering both storm protection and Scandinavian flair

Didriksons in the UK: Style Meets Substance
Didriksons has quietly become a favourite across the UK for those who need robust outerwear without the fuss. Their coats are often seen on coastal paths, in town centres, and on countryside dog walks — effortlessly bridging the gap between style and practicality.

Where many brands chase trends, Didriksons remains refreshingly consistent: rain-ready, timeless, and built to last.

Why We Love Didriksons at New Forest Clothing
There’s a calm confidence in their design — no gimmicks, no nonsense, just trustworthy, well-made clothing for the real world. Whether you’re walking the coast or waiting at the school gate in sideways rain, Didriksons makes sure you stay dry and comfortable, season after season.