Journal
- by Benji Anker
Meet the Creators - The Shooting Couple
For the fifth instalment of our Meet the Creators series, we’re doing something a little different and catching up with Tom and Kelly, the Norfolk-based duo behind The Shooting Couple. Between them, they’re a powerhouse of personality, energy, and countryside...
- by Benji Anker
Härkila - Iconic Outdoor Gear Born in the Nordic Wilderness
When performance isn’t up for debate, when the rain needles sideways, the ground fights back, and quiet becomes your closest ally, seasoned stalkers, keepers, and outdoor pros reach for Härkila. The Scandinavian heavyweight has long been the go-to across Europe....
- by Benji Anker
Black Friday at New Forest Clothing
Black Friday has rolled in like a crisp forest breeze and the timing could not be better. Whether you are gearing up for a winter ramble, plotting a windswept coast walk or simply refreshing your everyday kit, this is the...
- by Benji Anker
Meet the Creators - The Norfolk Countryman
For the fifth instalment of our Meet the Creators series, we’re heading to Norfolk to meet Jamie Harcourt, better known online as The Norfolk Countryman. A proud veteran, full-time security professional, and passionate outdoorsman, Jamie perfectly embodies the balance between...
- by Benji Anker
Swazi: Hardcore Gear from the Land of the Long White Cloud
If you’ve ever heard whispers about a fleece that can outlast a storm, or a smock trusted by professional hunters in the Southern Alps — chances are, they were talking about Swazi. Designed and tested in New Zealand, Swazi kit...
- by Benji Anker
Meet the Creators - Morgan Alexander
For the third instalment of our Meet the Creators series, we caught up with Morgan Alexander — a countryside enthusiast with a techy twist. Based in rural Gloucestershire, Morgan perfectly balances life as a cybersecurity analyst with his passion for the...
- by Benji Anker
The Rise of the Redback Boot in the UK Countryside
In recent seasons, you’ll have spotted a quietly persistent trend across fields, tracks, hedgerows and even beer gardens of Britain’s rural heartlands: tattersall shirts, fleece gilets, rugby shorts (yes – rugby shorts are back) and brushed‑waterproof smocks. Among these, the...
- by Benji Anker
Into Autumn - NewForest AW25 Photoshoot with Country Content
There are moments when everything aligns just right - our new collection, a creative vision, a gorgeous setting, and a wonderful team behind the lens. That’s exactly what happened at our Autumn/Winter photoshoot this year. We joined forces once again...
- by Benji Anker
Opinel: A Blade Born in the Alps, Beloved Worldwide
Few objects are as instantly recognisable — or as quietly iconic — as the Opinel folding knife. With its simple wooden handle, curved blade, and signature locking ring, the Opinel has carved out a place in the pockets and hands...