Journal
- by Benji Anker
Swazi: Hardcore Gear from the Land of the Long White Cloud
If you’ve ever heard whispers about a fleece that can outlast a storm, or a smock trusted by professional hunters in the Southern Alps — chances are, they were talking about Swazi. Designed and tested in New Zealand, Swazi kit...
- by Benji Anker
Meet the Creators - Morgan Alexander
For the third instalment of our Meet the Creators series, we caught up with Morgan Alexander — a countryside enthusiast with a techy twist. Based in rural Gloucestershire, Morgan perfectly balances life as a cybersecurity analyst with his passion for the...
- by Benji Anker
The Rise of the Redback Boot in the UK Countryside
In recent seasons, you’ll have spotted a quietly persistent trend across fields, tracks, hedgerows and even beer gardens of Britain’s rural heartlands: tattersall shirts, fleece gilets, rugby shorts (yes – rugby shorts are back) and brushed‑waterproof smocks. Among these, the...
- by Benji Anker
Into Autumn - NewForest AW25 Photoshoot with Country Content
There are moments when everything aligns just right - our new collection, a creative vision, a gorgeous setting, and a wonderful team behind the lens. That’s exactly what happened at our Autumn/Winter photoshoot this year. We joined forces once again...
- by Benji Anker
Opinel: A Blade Born in the Alps, Beloved Worldwide
Few objects are as instantly recognisable — or as quietly iconic — as the Opinel folding knife. With its simple wooden handle, curved blade, and signature locking ring, the Opinel has carved out a place in the pockets and hands...
- by Benji Anker
Härkila – 40 Years of Scandinavian Hunting Heritage Crafted for the wild
Since 1985, Härkila has been creating hunting clothing designed to withstand the toughest conditions. Born in Sweden and shaped by the demands of real hunters, every piece in their collection is built with functionality, durability, and comfort at its heart....
- by Benji Anker
The Glorious Twelfth is Here: Which New Forest Range is Perfect for You?
The Glorious Twelfth: A Proud Country Tradition The Glorious Twelfth (12th August) is one of the most iconic dates in the British sporting calendar. It marks the official opening of the red grouse shooting season in England, Wales, Northern Ireland,...
- by Benji Anker
Icons of Country Clothing: Carhartt - American Workwear with Global Grit
Few names in workwear carry the same weight as Carhartt. Born in the machine age of 19th-century America and worn across farms, factories, fields and forests ever since, Carhartt has earned legendary status among those who put durability first. And...
- by Benji Anker
A Day in the Marsh with Country Content
There are moments when everything comes together — the right product, the right team, and the perfect countryside setting. That’s exactly what happened with the launch of our latest in-house design: the New Forest Marsh Jacket. These jackets represent everything...