Journal

July 10, 2026
by Benji Anker

Seeland: Scandinavian Precision for the British Countryside

When it comes to reliable, thoughtfully engineered country clothing, Seeland stands tall. Born in Denmark, this respected brand has quietly built a reputation across Europe for producing high-performance outdoor wear at refreshingly accessible prices. Whether you’re out on a shoot,...

June 25, 2026
by Benji Anker

Icons of Country Clothing: Keela - Kit for Serious Conditions

When the weather turns against you and the terrain gets rough, Keela steps up. Proudly based in Scotland, Keela has been designing high-performance outdoor clothing for over 40 years - trusted by mountain rescue teams, military personnel, emergency services, and...

June 18, 2026
by New Forest Clothing

Country Fleeces Built for Real Life

Meet the Knightwood range a cohesive family of country fleeces, gilets, and accessories named after the ancient Knightwood Oak in the New Forest. Built from 280–300gsm fleece in a palette of colours made for the countryside.

June 1, 2026
by Benji Anker

In Forests And Lands X New Forest Trail Range

When it comes to outdoor clothing, few people are better placed to judge performance than Joe Price, co-founder of In Forests And Lands. As a wilderness skills instructor, bushcraft educator, product developer, writer, and outdoor brand ambassador, Joe spends countless...

May 22, 2026
by Benji Anker

Swanndri: New Zealand Wool, Built for the Wild

Swanndri was founded in 1913 by William Broome, a tailor who knew that what the rural community needed wasn’t fashion — it was protection from the elements. His original woollen bush shirt was made with one goal: to keep people...

May 18, 2026
by Benji Anker

Exploring the Marsh with James

It's the jacket taking 2026 by storm. Ahead of the launch of two brand-new colours in the New Forest Marsh Jacket, our co-Director James headed out to one of our favourite spots in the heart of the New Forest to...

May 13, 2026
by Benji Anker

Meet the Creators - Lauren Jee

For this instalment of our Meet the Creators series, we’re catching up with Lauren Jee. A natural in the countryside, whose life blends animals, outdoor living, and a quietly hands-on approach to everything she does. Based in Oxfordshire, Lauren’s days...

May 1, 2026
by Benji Anker

Meet the Creators - Ashley Gallagher

For this instalment of our Meet the Creators series, we’re heading to Oxfordshire to meet Ashley Gallagher. A hands-on countryman whose life revolves around farming, fabrication, and, above all, working dogs. Raised on the edge of farm life but never...

April 23, 2026
by Benji Anker

Icons of Country Clothing: Barmah Hats - The Spirit of the Outback

In the heart of the Australian Outback, where resilience is not just valued but vital, Barmah Hats were born. More than just headwear, they represent a legacy of rugged individualism, clever design, and bush-tested durability — now beloved by farmers,...

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