Journal

The New Forest Clothing Coat Guide
  • by Paul Reid

The New Forest Clothing Coat Guide

Built for the British Countryside At New Forest Clothing, every jacket we design is built with the same goal: practical performance for life outdoors. Whether you're beating on a cold winter morning, working on the farm, walking the dog, or heading out...

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Meet the Creators - Maximillian Rose
  • by Benji Anker

Meet the Creators - Maximillian Rose

For the next instalment of our Meet the Creators series, we’re heading home to the New Forest to meet Maximillian Rose. Born, raised, and still living on the south coast, Max’s connection to the Forest runs deep. It’s shaped his work,...

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Jessica with long gray hair leans against a tree on shoot day in the field
  • by Benji Anker

Meet the Creators - Jessica In The Field

For the next chapter in our Meet the Creators series, we’re delighted to introduce Jessica, better known as jessicainthefield. Based in Nottinghamshire and originally from rural Pembrokeshire, Jessica’s story is one shaped by service, skill, and a lifelong pull towards the...

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White deer logo on green background with Our 2025 text for country clothing outdoors.
  • by Benji Anker

Our 2025 In An Acorn Shell

From tweed blazers to waterproof legends, this year was packed with big numbers, bigger moments and seriously good kit.

150,000 parcels sent
99 trusted brands
2152 products on store
12,000 reviews at 4.81
113K rewards members and counting

Thank you for shopping local, choosing quality and taking us along for the ride.

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Shooting couple in antique wax jackets and green wellies on gravel path
  • by Benji Anker

Meet the Creators - The Shooting Couple

For the fifth instalment of our Meet the Creators series, we’re doing something a little different and catching up with Tom and Kelly, the Norfolk-based duo behind The Shooting Couple. Between them, they’re a powerhouse of personality, energy, and countryside...

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Three folks in rugged forest clothing stand in dim woods for Black Friday.
  • by Benji Anker

Black Friday at New Forest Clothing

Black Friday has rolled in like a crisp forest breeze and the timing could not be better. Whether you are gearing up for a winter ramble, plotting a windswept coast walk or simply refreshing your everyday kit, this is the...

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Classic brown leather duffle bag from Norfolk Countryman country content.
  • by Benji Anker

Meet the Creators - The Norfolk Countryman

For the fifth instalment of our Meet the Creators series, we’re heading to Norfolk to meet Jamie Harcourt, better known online as The Norfolk Countryman. A proud veteran, full-time security professional, and passionate outdoorsman, Jamie perfectly embodies the balance between...

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Morgan Alexander in plaid shirt, black tie, vest for country clay shooting
  • by Benji Anker

Meet the Creators - Morgan Alexander

For the third instalment of our Meet the Creators series, we caught up with Morgan Alexander — a countryside enthusiast with a techy twist. Based in rural Gloucestershire, Morgan perfectly balances life as a cybersecurity analyst with his passion for the...

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Alix Jade’s brown woven straw hat from sustainable country content brand
  • by Benji Anker

Meet the Creators - Alix Jade Selby

For the second feature in our Meet the Creators series, we’re excited to introduce Alix Jade Selby — a passionate country and fieldsports content creator with a life that’s as busy as it is inspiring. Splitting her time between clay...

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