New Forest Clothing is Heading to The Game Fair 2026!

We're delighted to announce that New Forest Clothing will be exhibiting at The Game Fair for the very first time.

As one of the UK's biggest celebrations of countryside life, The Game Fair brings together country sports, field sports, rural pursuits, outdoor living, artisan food and drink, and some of the very best country brands from across the UK. Held at Ragley Hall, Warwickshire, from 24 to 26 July 2026, it's an event that has become a highlight of the countryside calendar, and we're incredibly excited to be part of it.

You'll find us at Stand G1283 on Gunmakers' Row, where our team will be on hand throughout the weekend. Whether you're already part of the New Forest Clothing family or discovering us for the first time, we'd love to welcome you to the stand.

Discover the New Forest Clothing Collection

We'll be bringing along a fantastic selection of our customer favourites, giving you the chance to see, feel and try on many of our most popular collections.

Highlights include:

The Performance Field Coat, built for demanding days outdoors with waterproof, windproof and breathable performance.
The ever-popular Marsh Range, including the Men's and Ladies' Marsh Jackets. Plus, be among the first to see our brand-new Beech and Dark Navy colourways for 2026.
Our versatile Nightjar Range, combining classic country styling with practical everyday performance.
The complete Country Sport Range, featuring men's and ladies' jackets, smocks, legwear and accessories, including the exclusive new Beech colour.
Our premium tweed collection, including the Men's Maverick Tweed Field Coat and Ladies' Jessica Tweed Field Coat, showcasing timeless country style with modern practicality.

Whether you're looking for your next shooting jacket, a reliable waterproof for country walks, or simply quality clothing built for life outdoors, there will be plenty to explore.

Celebrate with Double Reward Points

We wanted to make our first Game Fair even more special, so we're celebrating all weekend long.

For the entire duration of The Game Fair, every purchase of a New Forest product will earn Double New Forest Reward Points.

Visiting us at the show? You'll automatically receive double points on everything you buy.

Can't make it to Ragley Hall? No problem. You can shop from the comfort of your sofa on our website and enjoy exactly the same Double Reward Points throughout the weekend.

However you choose to shop, it's the perfect opportunity to earn even more rewards.

Introducing "Fair Game" in Collaboration with Downton Brewery

No countryside celebration would be complete without raising a glass.

To mark our first appearance at The Game Fair, we've partnered with our friends at Downton Brewery to create a special edition beer: Fair Game.

As a thank you for celebrating with us, every customer who purchases a coat during The Game Fair weekend will receive a complimentary bottle of Fair Game to take home and enjoy, while stocks last.

We think it's the perfect way to toast a fantastic weekend.

We Can't Wait to Meet You

Exhibiting at The Game Fair marks an exciting milestone for New Forest Clothing, and we can't wait to share the experience with you.

Whether you're visiting the show, discovering our latest collections, picking up one of our exclusive Fair Game beers, or simply taking advantage of Double Reward Points from home, we hope you'll join us in celebrating this special occasion.

We'll see you at Stand G1283 on Gunmakers' Row.